Industry News
Posted on 18/12/2007
Traditional marketing 'less risky' than newer forms
Traditional forms of internet advertising carry less risk than newer, more innovative marketing strategies, according to UTalkMarketing.com.
Banners and other traditional advertising mechanisms are not as risky as strategies which seek to collect information about users in an attempt "to overtly target advertising at them", the firm suggested.
Research by UTalkMarketing.com shows that 40 per cent of users would stop using the social networking site Facebook if it became more commercialised.
However, the marketing firm said that the use of braded widgets are "a fantastic way for advertisers to engage with users in a social environment".
Niall McKinney, managing director of UTalkMarketing.com, said: "Using people's data to overtly target advertising at them without their specific permission is very dangerous, and our survey has reflected it.
"You certainly carry less risk if you use more traditional forms, such as banners."
The founder of Facebook was recently forced to apologise to users after launching an advertising system that tracked users' web shopping habits.
© Adfero Ltd
Posted on 18/12/2007
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