Industry News
Posted on 14/04/2008
Online advertising set to overtake TV by 2009
Online advertising is increasing at an incredible rate and is expected to overtake TV by 2009, according to new research.
This rapid rate of growth, more than nine times more than that of the complete advertising sector, has defied all industry expectations and establishes online spending as the third largest market sector overtaking regional newspapers and press classifieds.
This new high of £2.8 billion represents a 38 per cent increase from 2006 to 2007, having grown from an 11.4 per cent market share to one of 15.3 per cent.
The statistics were announced by the Internet Advertising Bureau (IAB), prompting their chief executive, Guy Phillipson, to herald the UK as "head and shoulders above all other major world markets," adding: "It’s clear marketing directors now recognise the value of online to drive their business, and more and more are using rich media and video to build their brands, just as they do on TV."
In analysis, Nicki Lynas of PricewaterhouseCoopers explained: "We've seen high profile acquisitions, mergers, a rise in social media and online video and higher than ever usage of the internet."
The biggest spenders proved to be the recruitment industry with a market share of 25.7 per cent, with automotive second (11.4 per cent) and technology (10.4 per cent) overtaking finance (ten per cent) for the third spot for the first time ever. Property (7.9 per cent) and retail (5.3 per cent) also increased to round out the top five.
This news follows last month's announcement by the IAB that online spending in the UK had overtaken national newspapers for the first time ever in 2006.
© Adfero Ltd
Posted on 14/04/2008
Related Articles
Data lists 'can help with personalisation'
Personalised offers set to prosper in 2009
Personalisation will be 'key' in 2009
Direct marketing extravaganza date set
Microsoft: Business intelligence is needed throughout firms
Business intelligence means reliable data not gut instinct, says expert
Business intelligence 'can help with long-term planning'
Q2 B2B marketing performance down
Local search technology evolving in response to B2B marketing demand
Accurately targeted direct marketing saves money
