Expert extols virtues of direct mail
Posted on 24/06/2009
Direct mail is one of the best platforms with which to conduct marketing campaigns, an expert has said.
Royal Mail's Andrew Miller stressed that a number of studies have illustrated that people are very receptive to offline marketing promotions so firms should take advantage of the platform's benefits.
Speaking in a recent interview with online business resource Marketing Donut, he pointed out that email may be free and instant, but the personalisation offered by direct mail is always preferred.
"Direct mail is about reaching out and having that personal touch," Mr Miller explained. "Research suggests that direct marketing is eight times more likely than any other medium to make [clients] feel valued."
He added that marketers should use direct mail to offer discount vouchers and other promotions, as this is crucial to up-selling.
According to a recent survey from Serif, more than half (56 per cent) of small companies design part or all of their promotional materials in-house.
Posted on 24/06/2009
Other Data Intelligence Articles
'Email leads can be lured by good value for money' 04/02/2010
Firms urged to safeguard business data 03/02/2010
Marketers urged to support promising email leads 02/02/2010
'Constant communication with email leads improves trust' 02/02/2010
CRM helps retain clients on email lists 01/02/2010
Firms boost use of CRM for mailing lists 28/01/2010
Offline marketing secures email leads 27/01/2010
Direct mail will capture email leads in 2010 27/01/2010
'Business data migration will be more popular in 2010' 27/01/2010
Weak passwords compromise business data security 26/01/2010
SAVE MONEY AND BOOST RESPONSE!
Buy your next business email list for single use and get a second use absolutely free!
Our super cost-saving offer means you can get in front of your prospects on two separate occasions – reinforcing your message and your brand. Simply quote order ref NG649 to claim your free use.
This offer ends on 30th November 2009 so hurry, contact us today for a no-obligation quotation.
Search the archive:
News Categories:
Call us on 0845 838 5380. You can email us at sales@marketscan.co.uk |
 |