Direct Marketing Guide

A step by step DIY guide to writing successful sales letters and targeting your marketing campaigns for maximum response

This guide is packed with tips and tactics to help you write successful sales letters and target your marketing campaigns for maximum response. You are taken from the basics of Direct Marketing, how to profile your targets, and develop prospect lists, through to the planning and writing of successful Marketing literature.

The guide is also available as a downloadable PDF on our Download Centre

Contents of the Direct Marketing Guide

1. Understanding Direct Marketing
2. Profiling Your Target
3. Find Your Targets
4. Define Your Campaign Objectives
5. Planning the Direct Marketing Literature
6. Call to Action
7. The Nitty Gritty
8. It's All About Style
9. Wrapping it All Up
10. What to Do if (when) it is Successful
11. For the want of a nail...

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