Superhero Alison

Mission:
   Work-based: To travel to the earth’s core and back to become the ultimate No. 1 Sales Superhero
   Personal: To win the jackpot on the National lottery.
Special Powers: The powers of persuasion.
Main Villain: Miss Nasty – found lurking in the depths of unclean data
First Appearance: March 1999
Interesting Fact: I was a top model in a photoshoot for Aston Martin’s DB7 (or was it a Nissan Micra…?)

Superhero Andi

Mission:
   Work-based: to eliminate the world of waste paper through undeliverable mailings
   Personal: To visit China once more before hanging up my cape…by car.
Special Powers: Heat vision to help my clients identify hot prospects
Main Villain: Professor Badshot – uses poorly coded data sources and a grapeshot approach which consistently misses the target.
First Appearance: April 2007
Interesting Fact: THE biggest mobile phone geek in this planetary system.

Superhero Monika

Mission:
   Work-based: To use my bionic powers to help my clients achieve their goals
   Personal: To go hot air ballooning over UK & rest of Europe
Special Powers: Insight – often mystical in nature.
Main Villain: Miss Illegal – uses services that don’t care who is on the TPS & MPS
First Appearance: August 2003
Interesting Fact: My Superhero powers were previously honed as a stuntwoman in The Avengers.

Superhero Simon

Mission:
   Work-based: To supply a first-class service with data that’s out of this world
   Personal: To walk all the major national trails in the UK by the time I’m 60 (if my wife lets me)
Special Powers: Have a detailed and frankly geekish knowledge of postcodes and lists
Main Villain: Commander Useless – adept at evading telephone calls and not replying to emails. Requires a special supply of oxygen not available at Marketscan
First Appearance: June 2005
Interesting Fact: I intend to take part in the Oxfam/Gurkeh 100KM in 36 hours challenge next year

Superhero Victoria

Mission:
   Work-based: Help grow my clients businesses by eliminating bad marketing data and create new imaginative targeting
   Personal: Travel the world at high speed (like Google Earth)
Special Powers: High speed multi-tasking with X-ray vision for identifying poor quality data
Main Villain: Colonel Complacency – so laid-back he’s almost horizontal. He doesn’t get past our first interview.
First Appearance: April 2004
Interesting Fact: A fascination for shoes started at an early age by modeling for Clarks