Consumer and Business Data News
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New research shows permission emails are working
Businesses who are considering targeting their messages through email marketing should take heed of the results of recently-conducted resear...
Read More: New research shows permission emails are workingPosted on 02/01/2009
SMEs convinced by direct mail
The number of small-to-medium enterprises (SME) recognising direct mail as a potent marketing weapon is growing, according to one expert.Wri...
Read More: SMEs convinced by direct mailPosted on 02/01/2009
Email marketing 'gaining respectability'
Focusing direct marketing drives through online channels is increasingly becoming seen in a more positive light, it has been suggested.Accor...
Read More: Email marketing 'gaining respectability'Posted on 31/12/2008
Data lists 'can help with personalisation'
Making use of data lists can help small businesses get the most out of direct mailing services, one expert has suggested.David Jefferies of ...
Read More: Data lists 'can help with personalisation'Posted on 30/12/2008
Direct mail 'linked to brand image'
The presentation of direct mail sent out to potential business targets can have a direct impact on brand perception, one expert has highligh...
Read More: Direct mail 'linked to brand image'Posted on 29/12/2008
Audi sings praises of direct mail
Car manufacturer Audi has sounded a ringing endorsement of direct mail campaigns, attributing a healthy response rate to the offline marketi...
Read More: Audi sings praises of direct mailPosted on 22/12/2008
Microsites can 'help generate business leads'
The setting up of microsites can be helpful in the generation of plentiful business leads, according to one group.Business in Berkshire has ...
Read More: Microsites can 'help generate business leads'Posted on 22/12/2008
Online marketing to focus on content
Companies will put more emphasis on content in their online marketing activities over 2009, a new piece of research suggests.Enewsletters/em...
Read More: Online marketing to focus on contentPosted on 19/12/2008
Productivity services are major pull on B2B networking sites
Business-to-business (B2B) marketers are more likely to frequent networking sites which offer productivity services, one expert has suggeste...
Read More: Productivity services are major pull on B2B networking sitesPosted on 19/12/2008
Personalised offers set to prosper in 2009
Business-to-business marketers making personalised pitches in 2009 are set to prosper, according to new forecasts.The 2009 Marketing Almanac...
Read More: Personalised offers set to prosper in 2009Posted on 18/12/2008
Direct marketing 'suited to financially challenging times'
Direct marketing can be a wise route to take for small-to-medium businesses (SMB) looking for an effective campaigning strategy amid the ong...
Read More: Direct marketing 'suited to financially challenging times'Posted on 17/12/2008
Direct mail language 'important'
Direct mail copy that is written in the native language of the intended recipient produces a better emotional response, a new study has sugg...
Read More: Direct mail language 'important'Posted on 17/12/2008
'Special offer' email marketing
More than one fifth of marketers will be sending direct marketing special offers to customers during the economic downturn, according to new...
Read More: 'Special offer' email marketingPosted on 17/12/2008
Direct mail still "powerful medium"
Direct mail is still a "powerful medium" when used as part of a targeted integrated marketing strategy, one expert has suggested.M...
Read More: Direct mail still "powerful medium"Posted on 16/12/2008
Review calls for Royal Mail part-privatisation
Direct mailing services in the UK could see major change if part of Royal Mail is privatised, as proposed in an independent review of the st...
Read More: Review calls for Royal Mail part-privatisationPosted on 16/12/2008
'Realism' demanded for 2009 direct marketing
Marketing agencies should be realistic about their new contract sales going into 2009, according to one industry expert.Industry leaders in ...
Read More: 'Realism' demanded for 2009 direct marketingPosted on 15/12/2008
Online economy "still growing", says Google chief
Business-to-business marketers can still use online avenues to spread their message to fellow firms, a senior figure at Google has indicated...
Read More: Online economy "still growing", says Google chiefPosted on 15/12/2008
Higher profit with 'email certification'
Businesses that use certified direct marketing emails are more likely to have higher "revenue and profit" compared to competitors,...
Read More: Higher profit with 'email certification'Posted on 12/12/2008
Personalisation will be 'key' in 2009
Business list hygiene and personalisation are set to become an important part of direct marketing in 2009, according to Campaigner.The compa...
Read More: Personalisation will be 'key' in 2009Posted on 12/12/2008
UK direct marketing spending 'to fall'
Spending on UK marketing is expected to fall by six per cent in 2009, forecasts indicate.According to Group M's This Year, Next year report,...
Read More: UK direct marketing spending 'to fall'Posted on 11/12/2008
Direct mail is 'key' to downturn success
The key to success in the credit crunch is direct mail marketing, an industry expert has claimed.Increased communication, creative investmen...
Read More: Direct mail is 'key' to downturn successPosted on 11/12/2008
Direct vs email arguments are "nonsense"
Arguments about whether direct mail is better or worse than email marketing have been branded "nonsense" by an industry expert.And...
Read More: Direct vs email arguments are "nonsense"Posted on 11/12/2008
Value for money 'key in B2B'
Some of the trends seen in business-to-consumer marketing have had an effect on the "psyche" of business-to-business targets, one ...
Read More: Value for money 'key in B2B'Posted on 09/12/2008
Firms lose out through 'duplicate' delivery
More than eight in ten UK organisations are wasting money by not removing duplicate names from their mailing lists, new research has shown.S...
Read More: Firms lose out through 'duplicate' deliveryPosted on 08/12/2008
Royal Mail makes first 'Matter box' marketing deliveries
Royal Mail's new Matter boxes "physically" place company direct mail into consumer's hands, it has been claimed.Royal Mail deliver...
Read More: Royal Mail makes first 'Matter box' marketing deliveriesPosted on 08/12/2008
