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DataPro™


More sales at lower cost

With markets becoming ever more competitive, achieving sales growth requires a marketing database that is up to the challenge.

Marketscan’s Database Optimiser DataPro™ rejuvenates your database – instantly, to give more business at a lower cost.

CLICK HERE TO DOWNLOAD THE DATAPRO™ BROCHURE


Pack a bigger punch

Your marketing database is a mine of vital information, which, if identified and analyzed correctly can be turned into profitable sales.

DataPro™ turns poorly performing, old data into high performing, clean data and identifies where your market penetration can be improved. It provides:

  • Increased sales opportunities
  • Less waste and lower costs
  • Enhanced company image
  • Improved ROI


Here's how it works

Data is extracted from your database, where response is below requirements and ‘goneaways’ too high.

Unidentified duplicates and out-of-date contact names are just two of the problems addressed.

Fresh, rejuvenated database returned to you. A final report summarises the findings and shows the improvements made to the data. It also includes details of your best customer profiles, market penetrations and sizes of untapped markets with the highest potential.

* charged separately



DataPro Plus™


Address your best untapped markets

DataPro Plus™ performs all the rejuvenating functions of DataPro™, but additionally expands your database with the supply of new sales leads with the highest potential Megabase™. These new contacts allow the untapped markets identified in the DataPro™ report to be targeted immediately.

DataPro Plus™ turns poorly performing, old data with limited market penetration into high performing, clean data with a major market penetration.


Your data is safe in our hands

We work with data all the time, we enjoy it and our clients tell us we’re good at it. But, if you’re going to send us your data, you need to know it’s secure.

That’s why we are registered under The Data Protection Act and bound by the stringent data processing requirements of the Direct Marketing Association - so you can be sure your data is safe with us.


Get more from your database NOW

Call our dedicated account team on 01243 786711 or email them at info@marketscan.co.uk. They are here to help you achieve the best data solutions for your campaigns.

We also carry out consultant led, database improvement projects for clients wanting a tailored solution.



CASE STUDY

Business to Business Exhibitions

Solution
Database Optimisation

“After extensive testing against Marketscan’s big name rivals, their data consistently outperformed the others,” Ian Heptonstall, Managing Director, Business to Business Exhibitions

Background
Business to Business Exhibitions (BtoB) creates and delivers business support projects and events for a range of regional and national clients. BtoB is a niche business services organisation that helps small businesses to grow and large businesses to foster new suppliers in their supply chain. BtoB clients win an average of £20,000 of new business for £1,000 invested. A key component in the success of BtoB’s projects is its ability to effectively target new business prospects and manage its own customer databases.


Objectives
BtoB required two database services to help win more business: better quality marketing data on existing customers and new lists of prospects in different areas and industries. The data needed to be targeted, responsive, cost effective and precise.


What we did
Marketscan carried out an audit of BtoB’s 140,000 existing records and highlighted which records could be improved. The database was cleansed, enhanced and enriched to allow better selections based on company size and industry sector. This audit is now provided by Marketscan on an annual basis. It allows BtoB to:

  • Target marketing campaigns more precisely
  • Improve the repeat rate and spend levels of current customers
  • Save on campaign costs
  • Improve response rates
  • Enable clients to ”buy into“ the data for their own campaigns

Marketscan also now supplies marketing data on a regular basis, providing targeted lists of new prospects matched to BtoB’s selection criteria from its database of 2.2 million companies, 3.5 million contacts and 0.5 million email addresses. This prospect data is updated every month to allow BtoB to target companies by size, sector and area.


Client benefits
As well as providing better quality data, Marketscan achieved a “great turnaround time”, allowing BtoB to make significant savings on campaign costs while providing a platform for continued growth in the SME market.

Ian Heptonstall, Managing Director of BtoB, said: “After extensive testing of response rates against Marketscan’s big name rivals, their data consistently outperformed the others. As a result we have developed an extremely close partnership with the Marketscan team. Since formalizing this partnership we have grown 20 per cent year on year and great quality data has been an important element in this growth.”

BtoB’s clients are also benefiting. “A number of our clients buy into our data. With Marketscan we can provide a breakdown for each client by, for example, geographic area. Our clients find this invaluable and the team at Marketscan is always on hand to help and provide an excellent level of customer service,” Ian Heptonstall added.