GET TO THE HEART OF YOUR MARKETS WITH LISTBUILDER

Essential Guides

Essential Guide to Copywriting

Part 1: How to Write a Compelling Case Study

Part 2: How to Write Corporate Brochures

Part 3: How to Write Effective Newsletters

Part 4: How to Write Powerful Direct Mail

Top Tips

5 Top Tips to Writing Better Communications

Essential Guide to Branding

Lesson 1: It's just a badge, isn't it?

Lesson 2: The customer is always right

Lesson 3: The Me, Me, Me Pig

Lesson 4: Forget the product

Lesson 5: Publish and be damned

Lesson 6: Nature or Nurture?

Essential Guide to Data Analysis

Essential Guide to Understanding Customers & Prospects

Session 1: Profiling and Market Penetration

Session 2: How to assess the value in external datasets

Session 3: Analysis Tools & Manipulation

Session 4: Conducting effective Campaign Analysis

Session 5: All Businesses are Different, but Many are Similar

Session 6: Scoring and how to improve business targeting performance

Top Tips

5 Top Questions You Should be Asking About Your Most Valuable Asset

Essential Guide to Data Protection

Session 1: Why Data protection affects your bottom line

Session 2: Helpful definitions to get you through the privacy maze

Session 3: Data Collection on Business to Business websites

Essential Guide To Direct Marketing

Top Tips

5 Tips On How Direct Marketers Can Add Value To Their Organisation

10 Key Questions You Should be Asking Your Data Supplier and Why

14 Quick Tips for Surviving a Recession

Direct Marketing Guides

Part 1: Understanding

Part 2: Research

Part 3: Locating New Prospects

Part 4: Define Your Campaign

Part 5: Planning the Literature

Part 6: Call to Action

Part 7: The Nitty Gritty

Part 8: It’s All About Style

Part 9: Wrapping it All Up

Part 10: Success

Part 11: Need a Little Help?

Essential Guide to increasing your response rates

Part 1: How can I double the response rate in my direct mail?

Part 2: Announcement advertising

Part 3: Targeting your mailshot

Part 4: Benefits not features

Part 5: Flyers, brochures and catalogues

Part 6: The truth about colour and response rates

Essential Guide to Email Marketing

Essential Guide to Successful Email Campaigns

Top Tips

How to Build a Successful Email Campaign with 6 types of email you may want to try

3 Top Tips to Get People Opening your Emails

10 Top Tips for Recession Proof Email Marketing Strategies

5 Top Tips for Getting Your Emails Opened More Often

Subject Lines that Click: The 2-2-2 Principle

6 Tips for Writing Better Subject Lines

What is the best day and time to send?

4 Steps to Making Your Emails Legally Compliant

8 Tips for Effective Email Preheaders

Top 35 Frequently Used Email Marketing Terms

Essential Guide To Telemarketing

Top Tips

Part 1: Top 10 tips and Techniques (1-5)

Part 2: Top 10 tips and Techniques (6-10)

Part 3: Selecting the Right Telemarketing Agency for Your Business Needs

7 tips on using B2B data effectively in a new business creation process