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Goneaway Suppression Service for Mailing Lists

Reduce your mailing costs and protect your company's image by deleting 'gone away' addresses from your database. Marketscan can match your database against the Business Suppression File.

The Business Suppression File is the easy and cost effective way of helping you to tackle the real problem of 5.7 million company and individual detail changes every year.

Why is The Business Suppression File the only solution?

The file comprises the leading business databases including data identified from D&B's complete UK business file; The REaD Group's consumer and SoHo data plus verified goneaways from Wegener Direct Marketing and Experian to create a file of over eight million companies and individuals. The file enables all UK company changes to be tracked.

The file does not rely on assumed data such as postal returns or profiling and identifies:

  • Out of business companies
  • Company relocations
  • Changes of employees
  • SoHo relocations
  • Unmarketable data
  • Employee deaths

The Business Suppression File provides the widest coverage of the UK business market and gives unsurpassed levels of accuracy. Without it your database could be decaying by up to 33% a year.

By screening your database against The Business Suppression File you will:

  • Save money from your marketing budget
  • Improve the ROI on your direct mailing campaigns
  • Start to address your responsibilities under the Data Protection Act 1998
  • Improve the perception of your company's professionalism

So call one of our Account Managers today and ensure you maximise your response rates by eliminating 'goneaway' records from your mailing list.

Information taken from www.readgroup.co.uk/bsf.html