Consumer and Business Data News
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Adspend on search marketing set to top £2.75bn
Spending on search engine marketing will increase by 24 per cent to £2.75 billion by the end of this year, new industry forecasts revea...
Read More: Adspend on search marketing set to top £2.75bnPosted on 04/09/2008
Multiplatform ads more effective says IAB
Multiplatform advertising can be a much more effective way of getting marketing messages across than conventional advertising, the Internet ...
Read More: Multiplatform ads more effective says IABPosted on 04/09/2008
Marketing approach should be tailored to client profiles
Marketers need to firstly understand their consumer base in order to decide which direct marketing channel will be most effective in their t...
Read More: Marketing approach should be tailored to client profilesPosted on 03/09/2008
Web 2.0 increases customer loyalty
Web 2.0 plays a key part in increasing consumer loyalty and integrating direct and brand marketing, new research by the Direct Marketing Ass...
Read More: Web 2.0 increases customer loyaltyPosted on 02/09/2008
First step to email marketing success is getting "basics right"
The best way for marketers to divert internet traffic to their websites is to ensure that they are "doing the basics right", an ex...
Read More: First step to email marketing success is getting "basics right"Posted on 02/09/2008
Internet plays "huge role" in consumer research
The internet now plays a huge role in the way consumers conduct research before making offline purchases, an industry expert has said. Acc...
Read More: Internet plays "huge role" in consumer researchPosted on 01/09/2008
Most internet firms plan to buy e-commerce software
The majority of internet retailers plan to purchase e-commerce applications or services, Internet Retailer's latest survey reveals Accordin...
Read More: Most internet firms plan to buy e-commerce softwarePosted on 01/09/2008
Carat revises global ad spend predictions
Media agency network Carat has revised its growth forecast for global advertising expenditure in 2008 and 2009. The firm now predicts that ...
Read More: Carat revises global ad spend predictionsPosted on 01/09/2008
B2B's have 'smaller email databases'
Business-to-business (B2B) companies tend to have smaller databases for their mailing campaigns than business-to-consumer (B2C) firms, new r...
Read More: B2B's have 'smaller email databases'Posted on 29/08/2008
Direct marketing drives traffic to websites
Direct mail marketing campaigns are one of the best ways to increase traffic to a company's website and convert them into leads, according t...
Read More: Direct marketing drives traffic to websitesPosted on 28/08/2008
Producing exclusive website content is "crucial"
It is crucial for firms to produce exclusive content for their websites, an industry expert has advised. According to Chris Lake, editor-in...
Read More: Producing exclusive website content is "crucial"Posted on 28/08/2008
Analytics vital to successful email marketing
Marketing professionals can gain a more comprehensive understanding of their email campaigns by using analytics, an expert has advised. Acc...
Read More: Analytics vital to successful email marketingPosted on 27/08/2008
B2B marketers to increase budgets this year
An increasing number of B2B marketers plan to raise their international marketing budgets this year, a new survey has found. A poll of 274 ...
Read More: B2B marketers to increase budgets this yearPosted on 27/08/2008
Websites should support marketing messages
Email marketers should make sure that their websites are doing enough to support their promotional activities, an expert has advised. Davi...
Read More: Websites should support marketing messagesPosted on 26/08/2008
Green credentials help brand image
The majority of business technology purchasers believe that being perceived as environmentally-friendly enhances their brand image, a new st...
Read More: Green credentials help brand imagePosted on 26/08/2008
Consumers more responsive to ads on local websites
Adverts on local newspaper, magazine and television websites are more likely to have a positive effect on consumers, new research shows. Ac...
Read More: Consumers more responsive to ads on local websitesPosted on 26/08/2008
Half of marketers use company names in emails
Some 50 per cent of marketers use their company name in email messages, a new survey has found. According to a study by eROI, around one in...
Read More: Half of marketers use company names in emailsPosted on 22/08/2008
Email marketing most successful when it "transforms"
Email marketing is most effective when it demonstrates its power to "transform" consumers' lives, an industry expert has advised. ...
Read More: Email marketing most successful when it "transforms"Posted on 21/08/2008
Long-term strategy is key to marketing success
Successful marketing relies on a combination of a "long-term strategy with a short-term plan of action for maximum impact", an ind...
Read More: Long-term strategy is key to marketing successPosted on 21/08/2008
Disaster recovery is top business concern
Most companies believe that implementing the right disaster recovery strategy is the number one corporate challenge when it comes to data st...
Read More: Disaster recovery is top business concernPosted on 20/08/2008
Direct mail 'always has a place'
Direct mail will always have a role in business' marketing strategies, an expert has suggested. According to Brian Manning, from list manag...
Read More: Direct mail 'always has a place'Posted on 20/08/2008
Marketers pay closer attention to email deliverability
Email marketers are beginning to pay closer attention to open, click and conversion rates in a bid to improve email deliverability, new rese...
Read More: Marketers pay closer attention to email deliverabilityPosted on 19/08/2008
Postcomm suspends compensation scheme for direct marketers
Postal services regulator Postcomm has suspended the Bulk Mail Compensation scheme, exempting Royal Mail from paying direct marketers compen...
Read More: Postcomm suspends compensation scheme for direct marketersPosted on 19/08/2008
Social networks affect usefulness of email marketing
The rise in popularity of social networking sites is beginning to have an impact on the effectiveness of email marketing, new research by Ju...
Read More: Social networks affect usefulness of email marketingPosted on 18/08/2008
Postal marketing more successful with digital channels
Direct postal marketing campaigns can be more successful when combined with digital channels, an industry expert has said. According to Mar...
Read More: Postal marketing more successful with digital channelsPosted on 18/08/2008
