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September 7, 2010

Research is key to making your emails leap out of the screen

Ever stood in a crowded marketplace trying to catch a glimpse of something you wanted to buy amid the distracting hustle and bustle?That same sensatio ...

SaaS is emerging as an indispensable B2B marketing tool

The last few years have witnessed an explosion in the number and variety of technological solutions open to B2B marketing professionals who are lookin ...

September 6, 2010

Marketing impact of real-time search ‘not yet clear’

The impact of the emergence of real-time search on the marketing industry is not yet fully clear, E-consultancy has said. Jake Hird, senior research a ...

Diversifying your marketing lists improves your shots at success

Many marketers are fully aware that marketing lists are an excellent way to reach a wide and extensive range of clients and consumers.But some tend to ...

September 3, 2010

ASA’s increased scope ‘will not affect online marketing tactics’

The expansion of the Advertising Standards Authority's (ASA) digital remit will not affect online companies' marketing techniques, the Direct ...

September 2, 2010

Don’t go it alone when it comes to online marketing

The ease with which digital communications can be devised and disseminated has led to some B2B marketing professionals taking lax attitudes to their p ...

September 1, 2010

The print approach helps stimulate lapsed customers

Many marketers are usually perplexed when it comes to stimulating lapsed customers and prospects.When a customer gives you a vote of no confidence, tr ...

Firms ’should value clients on their existing B2B mailing lists’

Companies should value the existing clients on their B2B mailing lists, an expert has suggested.George Derbyshire, chief executive of the National Fed ...

August 31, 2010

Social media ‘plays crucial role in online marketing’

Social media plays a vital role in online advertising, an industry expert has revealed.Gordon Borrell, chief executive of Borrell Associates, pointed ...

Blogs offer ‘an excellent B2B marketing tool’

An expert has suggested that B2B marketing professionals can demonstrate how in touch they are with their clients via a blog.Nick Baggot, founder of N ...

 

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