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In the business data provision industry there are a wide range of suppliers, from the larger organisations such as Experian through to the one man brokers, most of who are very experienced and offer good advice and service.
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One of the problems that Perrys had experienced with their previous direct mail programme was very low responses despite high quality enclosures
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For a successful campaign, you need to know the data you buy is up-to-date, correctly targeted and legal. Too often companies get their fingers burnt by using substandard data and are left wondering why their campaigns failed. Here are the top 10 key questions you should be asking your data supplier. An explanation of why is provided after each question.
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Let’s imagine for a moment you’ve decided to introduce a new service. You steam ahead and implement this service without doing any market research.
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So why use direct mail in the first place? The fact is direct mail works.
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To achieve maximum results from your B2B direct mail campaigns, it is vital that you have three elements properly covered: 1/ Your List 2/ Your Offer 3/ Your Creative Get this right and the success of your B2B direct marketing campaigns will be a foregone conclusion. We’ll begin with your data list. Unlike mass media advertising, direct mail enables you to target your prospects with pinpoint accuracy. Working with the right data list will enable you to eliminate virtually… Read more »
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In this age of inbound electronic marketing, you could be forgiven for thinking that direct mail would be in a corresponding decline. Wrong! Despite the ascendency of PPC, search engine marketing and social network marketing, direct mail marketing has actually risen over two consecutive years.
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The process of buying B2B data is a complex one with many key questions to consider before a sensible decision can be made, finds Antony Begley
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Sales leads could be boosted for marketing professionals by embracing the opportunities offered by Apple’s iPad, it has been claimed. Karin von Abrams, senior analyst at eMarketer, said businesses that use the technology to advertise have access to a typically affluent audience that is not averse to purchasing based on advertisement. Furthermore, the product could offer a better return than advertisement via smartphone devices. She commented: “On the whole, advertisers will be very interested in that larger, more intuitive format… Read more »
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Businesses have been advised that a commitment to maintain honesty and to boost performance should be the driving force between marketers improving data lists, it has been claimed. According to Steve Khederian, director of analysts at US-based marketing firm Catalyst, when implementing the results of marketing campaigns it is important not to interpret data in a way that is not borne out by the findings. "Optimal results are there to be had, but there are no shortcuts," said Mr Khederian…. Read more »
