0
Email newsletters are an essential and potentially high-performing tool for marketers. However, what often happens is the newsletter is created, and while it continues to be sent year in and year out, it is not reviewed or measured.
0
To date current legislation requires the following four points.
0
The pace of modern technology can make it all too easy to get bogged down in the bells and whistles side of email marketing, while at the same time neglecting the time-honoured fundamentals. Here are 3 top tips to keep you on the straight and narrow path to e-marketing success:
0
I recently received a couple of emails from a company inviting me to a seminar. Nothing unusual there, I here you say. Well, this was specific to the food industry and related to supply chain issues. Again, nothing particularly unusual except that my business has absolutely nothing to do with the food industry or supply chain management!
1
There are many factors that contribute to a successful email campaign – timing, relevance, offer and content being among the most important. But to maximise conversion it’s also important to consider design. Here are five design factors that will ensure your emails hit their target.
0
What is the optimum conversion rate for a successful email campaign? FACT: there isn’t one!
0
B2B email marketing is highly cost-effective. Anything from two to 2 million emails (and more) can be sent with a single click of a mouse. And by directing recipients to a sign-up field on your website it also enables you to further build your opt-in database by converting targeted prospects into subscribers to your blog or newsletter. Email marketing is most effective when used as part of an integrated campaign – e.g. telemarketing and direct mail – to targeted sectors.
0
Let’s take as an example one area that continually vexes email marketers – the million dollar question: “When is a recipient most likely to respond to an email?” In an industry where a percentage point in either direction can equate to many thousands of pounds in revenue, it’s a subject that gets taken very seriously
0
Email marketing professionals may be eagerly awaiting the impending increase in VAT as it could present opportunities to improve sales, it has been claimed. Liane Dietrich, managing director of LinkShare UK, said that targeted promotions could highlight to consumers the areas where they can still get the best deals, with the overall rise in prices focusing people’s attention on finding bargains. “Whether it’s a straight price comparison or an extra bonus in terms of free shipping or gifts, there is… Read more »
2
Email marketing professionals should be wary of their correspondence to prospective customers being regarded as spam, as this can result in a firm being blacklisted by filters. Return Path advised marketers to therefore provide clear opt-out instructions, as this way consumers will cancel email correspondence rather than the firm itself being blacklisted. Margaret Fermakis, senior director of professional services at Return Path, told PC Pro: “Companies think that if they make it difficult to unsubscribe, or if I bury the… Read more »
