0
You lay awake at night dreaming about this marketing campaign – the one that was going to launch your new service to existing customers and brand-new prospects.
0
So, spurred on by the Chartered Institute of Marketing’s latest research that direct mail is most definitely the comeback kid in the business to business sector you have decided to ‘experiment’ with this medium.
0
If you fall into the category of business folk of the opinion that direct mail has had its heyday, or perhaps instead you’ve pigeon holed business to business direct mail
2
In our last blog we looked at the emerging relationship between direct mail and digital; why they’re perfect partners, not rivals for your marketing budget. Here are some how-to tips that demonstrate how you can blend the two together to increase your responses and convert more sales. Imagine for a moment you have a rather gorgeous hotel, nestling in the countryside. It’s a magnet for business visitors and holidaymakers. You want to build a relationship with your business customers and… Read more »
7
When the shiny shoes of digital marketing and social media reached our shores, it was tempting for marketers of the impetuous and impatient variety to denounce the traditional marketing tools (including direct mail) as dead in the water,
1
Drayton Bird, one of the world’s most successful copywriters and a man to have on your side when you want to warm your business cold prospects
3
You’ve probably got some pretty strong ideas on email marketing if, like most folk in the business to business sector, your inbox is regularly deluged with all manner of offers – some pretty sound, others exceptionally dubious – from individuals and businesses you’ve never heard of before.
2
A sales letter is an enduring, iconic communication within a mailshot. Long before the luxury of more elaborate communications such as sales flyers, quizzes and brochures the humble sales letter was working its magic.
2
If you want to move mountains with your next business to business mailshot, but are unsure where to start, these tips should help you.
2
Email marketing has been with us for a few years now, and many companies use it effectively to maintain relationships with their clients, keeping them informed of new products, upgrades and offers.
