Win or lose, analysing your CRM database is a must
Posted: May 9th, 2012 by Daryl Jay 
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When did you last analyse your CRM database for the effectiveness of your suspect- to- prospect- to- client conversion process?
Archive for the ‘General Marketing’ Category
Mastering Your Marketing Message
Posted: May 1st, 2012 by Julie Knight 0
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There’s just one important matter to tackle – your marketing message. This is usually encapsulated in your sales letter
How to Fill Your Sales Funnel
Posted: April 11th, 2012 by Daryl Jay 1
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There are many powerful and low-cost ways in which you can fill your sales funnel…
5 Top Tips on Using Leaflets in Business to Business Direct Mail
Posted: March 28th, 2012 by Suzanne Stock 1
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It was not that long ago that leaflets were literally been consigned to the waste bin of history. Environmentally unsound, untargeted, associated with cheap as chips deals.
Why CRM is about customers not systems
Posted: March 1st, 2012 by Daryl Jay 2
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Many businesses in the business to business sector are understandably baffled by the widely bandied phrase CRM. What does it mean? This neat definition from Wikipedia explains it in a nutshell: “CRM is a strategy for managing a company’s interactions with customers, clients and sales prospects. It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support. The overall goals are to find, attract, and win new clients,… Read more »
Keep an open-mind about your choice of marketing channel
Posted: February 16th, 2012 by Suzanne Stock 1
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So, in this particular blog I am asking that you step outside your marketing comfort zone, and look at two traditional channels to market
Back to Basics – How To Turn Cold Prospects Into Hot Sales!
Posted: January 23rd, 2012 by Daryl Jay 1
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It’s tempting to try and rush your cold prospects through your sales process simply because you’re keen to convert them into paying customers in as short a time frame as possible.
Marketing In Tough Times Part Three: Maintaining Your Prices & Your Nerve!
Posted: December 14th, 2011 by Julie Knight 0
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You’re not alone if you’ve considered updating your marketing plan and lowering your prices as a knee-jerk reaction to the double dip recession we keep hearing about in the news.
Marketing In Tough Times Part Two: Your Vital Marketing Audit
Posted: November 30th, 2011 by Julie Knight 0
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In the current unforgiving climate, you have to be razor-sharp with your marketing if you are to reach businesses, make sales and plan powerful marketing campaigns on shoestring budgets.
Marketing In Tough Times! Part One In A Special Three-Part Series
Posted: November 22nd, 2011 by Julie Knight 1
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You need to be marketing your business with a vengeance … starting with your existing customers.
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