For the want of a nail... The authors of this booklet have over 18 years' experience in the Database and Direct Marketing industry. Marketscan can offer advice on all aspects of planning, with particular expertise in managing a database, profiling and producing great business to business, prospect mailing lists.

We offer some key benefits.

Specialists... we cover Industry & Commerce, the Professions, and Leisure. Because we concentrate on these sectors, we can provide a constant level of expertise and quality that more 'general' companies would find unprofitable. Up to date... our 2.2 million-plus UK business database is updated monthly. We offer a Cash Refund guarantee on most 'gone aways'. Speed of service... because our entire database is held 'live' on computer, we can run any query 'while you wait', or you can select, order and pay on-line through our web-site www.marketscan.co.uk. Expertise... every hour of every day we're advising clients on how to reach EXACTLY the target customers they want. However unusual your requirements, chances are we've been there before, and can supply the list or lists you need more speedily and with less effort on your part. Call us now on 01243 786711 for a free estimate. Accuracy... Direct Mail aims to reach not just the exact people you want, but ONLY them. Because our selection criteria are so detailed, we can translate theory into practical results - saving you significant money, time and effort. Flexibility... we're geared to deal with all sizes of customer - at competitive, cost-effective rates. So however modest or massive your requirements, you'll find you get our full, professional attention and response. Database services... don't struggle to interpret your customer or prospect databases. We can de-duplicate, cleanse, upgrade, profile and map from most databases to ours. We can tell you who you have and who you may be missing. e-Business Club... as a consumer, you may want to receive only relevant & interesting Direct Mail. As a business you may want to advertise via e-mail only to people who have a genuine interest. Achieve both. Register with the e-Business Club online. Advertising is "member to member" only by e-mail. Better still, all recipients will have "opted in" with an interest in your product or service. This is THE most cost-effective, responsive and highly targeted business-to-business Direct Marketing route available. Register now! www.e-business-club.co.uk (available from July 2001) In the meantime, may all your Sales Letters be winners!