2006 News
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SCO "the way to become popular"
The way for marketers to make a firm more popular is through social media optimisation (SMO), it has been announced. According to Comet Sea...
Read More: SCO "the way to become popular"Posted on 29/12/2006
Mixed message for the future
Marketers and advertising agencies face a mixed future in the coming decade, a report has claimed. According to the Financial Times, "...
Read More: Mixed message for the futurePosted on 28/12/2006
Web 2.0 as marketing tool growing
The importance of engaging the interactive internet of "web 2.0", in which users are more likely to be able to post their feedback and own w...
Read More: Web 2.0 as marketing tool growingPosted on 15/12/2006
Reward cards need revamp
Reward cards, a marketing scheme chiefly used by supermarkets but also touted by other retailers, are likely to need a revamp following the ...
Read More: Reward cards need revampPosted on 15/12/2006
Experiential marketing "gets consumers talking"
Experiential marketing would get the vast majority of consumers talking about a product or service, a new survey has found. According to Ja...
Read More: Experiential marketing "gets consumers talking"Posted on 14/12/2006
Informatica: Only a tenth of DM is relevant
A new study by research firm Informatica has found that only ten per cent of direct mail is relevant to the recipient, meaning that the larg...
Read More: Informatica: Only a tenth of DM is relevantPosted on 14/12/2006
Marketers told to prepare for advertising 2.0
Marketers have been told to start getting ready for the dawning of the age of advertising 2.0. As the internet becomes more interactive and...
Read More: Marketers told to prepare for advertising 2.0Posted on 13/12/2006
Dyson: Journalists" opinions key to marketing
James Dyson, the billionaire revolutionary of the vacuum cleaner world, has said that all marketing is to naught without the good opinion of...
Read More: Dyson: Journalists" opinions key to marketingPosted on 13/12/2006
Retailers turning to viral marketing in build up to Christmas
High street retailers are turning to viral marketing to get the bells of their tills jingling in the build up to Christmas, a report has cla...
Read More: Retailers turning to viral marketing in build up to ChristmasPosted on 12/12/2006
Newspaper sales down in November
Newspaper sales fell sharply in November this year, largely due to competition from television news channels, PDAs and the internet, new fig...
Read More: Newspaper sales down in NovemberPosted on 12/12/2006
"Tough 2006" but global adspend will grow next year
Global advertising spend will rise by six per cent between 2006 and 2007, media agency Carat has predicted. However, 2006 was a "tough...
Read More: "Tough 2006" but global adspend will grow next yearPosted on 11/12/2006
Online ad network spend doubled this year
The online advertising networks market has more than doubled over the course of this year to reach around £120 million, a new report ha...
Read More: Online ad network spend doubled this yearPosted on 11/12/2006
"Accidental genius" Threshers campaign
Thresher"s discount voucher scheme has been declared an act of "accidental genius" by one worker at the off -licence chain, showing the need...
Read More: "Accidental genius" Threshers campaignPosted on 08/12/2006
Newspapers still have a role to play
Newspapers still have a role to play in any advertising campaign and can be a significant addition to any campaign, the Newspaper Marketing ...
Read More: Newspapers still have a role to playPosted on 08/12/2006
Email up this Christmas
Email service providers (ESPs) are expecting an increase of up to 50 per cent in Christmas spending on email marketing, according to the lat...
Read More: Email up this ChristmasPosted on 07/12/2006
Smell of advertising success
Advertising already plays to the senses of vision and hearing, but smell could soon be used more often thanks to a new development. Bus she...
Read More: Smell of advertising successPosted on 07/12/2006
Internet advertising to grow 28.2% in 2007
Global internet advertising spend is set to grow by as much as 28.2 per cent next year, beating growth of only 3.9 per cent for advertising ...
Read More: Internet advertising to grow 28.2% in 2007Posted on 06/12/2006
B2B tips for market optimisation
Business to business (B2B) marketers have been given instructions on how best to achieve market optimisation, with promises of how to "get t...
Read More: B2B tips for market optimisationPosted on 06/12/2006
Packaging tweaks can boost sales
Minor tweaks to packaging designs can lead to an uplift in sales, experts have declared. In the Financial Times report, gurus praise Famous...
Read More: Packaging tweaks can boost salesPosted on 05/12/2006
Email marketing "losing ground"
Email marketing techniques are losing ground and spam is to blame, experts from multinational firms have declared at a conference. Accordin...
Read More: Email marketing "losing ground"Posted on 05/12/2006
"Junk food" ad proposals could lead to change in advertising
The proposals to restrict television advertising of foods deemed high in fat, sugar or carbohydrates to the under-16s could just shift messa...
Read More: "Junk food" ad proposals could lead to change in advertisingPosted on 04/12/2006
Skills sell marketers
Marketers are being told to use direct mail as part of a broader understanding of client needs in order to see returns on orders. Fraser Bl...
Read More: Skills sell marketersPosted on 04/12/2006
New mobile marketing opportunities
New technology means that mobile marketing can be taken to the next level, as demonstrated by the success of the Ministry of Sound"s latest ...
Read More: New mobile marketing opportunitiesPosted on 01/12/2006
Target women for a merry Christmas
Marketers should target women this Christmas as a new survey reveals which sex is going to spend the most this season. In the Nielsen/Net R...
Read More: Target women for a merry ChristmasPosted on 01/12/2006
Marketers told to kick "Google-crack"
Advertisers have been told to kick their habit of Google paid search marketing by using traditional methods. Marketing commentator Ashley F...
Read More: Marketers told to kick "Google-crack"Posted on 30/11/2006
