2007 News
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Online marketing library launched
Budding online entrepreneurs now have a new resource at their fingertips, guiding them through a number of areas of internet marketing. Cro...
Read More: Online marketing library launchedPosted on 31/12/2007
Social networking sites crucial to online marketing, says expert
The educated online marketer should recognise that social networking sites are becoming an increasingly essential part of any campaign, one ...
Read More: Social networking sites crucial to online marketing, says expertPosted on 28/12/2007
Marketers want bigger business roles
Marketing executives are becoming increasingly eager to take on a greater role in the business development of their companies, new research ...
Read More: Marketers want bigger business rolesPosted on 27/12/2007
Generic keywords present challenge to marketers
One of the biggest challenges online marketers will face in paid search marketing is measuring the effect of generic keywords on sales, acco...
Read More: Generic keywords present challenge to marketersPosted on 20/12/2007
ICO welcomes new government sanctions to data laws
The Information Commissioner (ICO), Richard Thomas, has welcomed the government's pledge to introduce new sanctions under the Data Protectio...
Read More: ICO welcomes new government sanctions to data lawsPosted on 20/12/2007
Web analytics most important to marketers
Web analytics and measurement are playing an increasingly important role as marketers aim to deliver the best possible customer experience, ...
Read More: Web analytics most important to marketersPosted on 19/12/2007
Email marketing deliverability drops in Q2
Delivery rates for email marketing have dropped again in the second quarter of the year, according to the latest figures from the Direct Mar...
Read More: Email marketing deliverability drops in Q2Posted on 19/12/2007
Database management top priority for marketers
Keeping a database well managed is vital for a company to achieve success in its marketing campaigns, according to the Chartered Institute o...
Read More: Database management top priority for marketersPosted on 18/12/2007
PR professionals lack online expertise
Employees in traditional PR agencies are fully aware of the growing significance of online PR but lack understanding of how to run effective...
Read More: PR professionals lack online expertisePosted on 18/12/2007
Traditional marketing 'less risky' than newer forms
Traditional forms of internet advertising carry less risk than newer, more innovative marketing strategies, according to UTalkMarketing.com....
Read More: Traditional marketing 'less risky' than newer formsPosted on 18/12/2007
Technology makes telemarketing more effective
Telemarketing can "still be very effective" if new technologies are used to help businesses target the right customers, the Charte...
Read More: Technology makes telemarketing more effectivePosted on 17/12/2007
UK marketers lead Europe in online ad spending
UK advertisers spend more money per person on internet advertising than any other country, new statistics reveal. A report by Ofcom found t...
Read More: UK marketers lead Europe in online ad spendingPosted on 14/12/2007
Search engine ranking improves brand success
Occupying the top of organic and paid search listings improves the performance of marketing campaigns and influences consumers' perceptions ...
Read More: Search engine ranking improves brand successPosted on 14/12/2007
Leaflets most effective form of direct mail, study shows
Flyers and leaflets are the most effective form of offline advertising, according to new industry research. A GfK survey of advertising in ...
Read More: Leaflets most effective form of direct mail, study showsPosted on 13/12/2007
Marketers should clean data to be greener
More marketers should invest in data quality technologies when carrying out direct mail campaigns so they can be more environmentally friend...
Read More: Marketers should clean data to be greenerPosted on 13/12/2007
Marketers ambivalent about UGC
Online publishers have mixed feelings towards user generated content (UGC), mirroring debate within the advertising and marketing communitie...
Read More: Marketers ambivalent about UGCPosted on 12/12/2007
Leading marketers give their views on 2008 trends
The Marketing Executives Networking Group (MENG), an organisation of almost 1,700 leading marketers, issued its first annual survey of top m...
Read More: Leading marketers give their views on 2008 trendsPosted on 12/12/2007
Quality content optimises web presence
Smaller businesses can optimise their websites' presence in search engines by making use of quality content such as keywords, according to t...
Read More: Quality content optimises web presencePosted on 11/12/2007
Branding crucial for search engines
Branding is very important for search engines, even if the results that are produced are the same, new research shows. According to a Penn ...
Read More: Branding crucial for search enginesPosted on 11/12/2007
Online traffic boosts retail website hits
Retail websites based in Europe are benefiting from an increasing amount of online traffic, according to a new industry report. Research by...
Read More: Online traffic boosts retail website hitsPosted on 11/12/2007
Online marketing budgets set to rise in 2008
Marketers within the B2B sector plan to increase their marketing budgets over the next year, according to new research. The 2008 Marketing ...
Read More: Online marketing budgets set to rise in 2008Posted on 10/12/2007
Marketing aimed at kids comes under fire
Children are increasingly bombarded with improper online ads and should be better protected from the "opaque commercial practices"...
Read More: Marketing aimed at kids comes under firePosted on 10/12/2007
'Hearsay' marketing in UK set to rise
The boom in user-generated content online is fuelling a growth in word-of-mouth marketing in the UK, according to new research. Findings fr...
Read More: 'Hearsay' marketing in UK set to risePosted on 06/12/2007
New tool promotes safety shopping online
A new scheme is set to be launched on Monday which will boost consumer confidence in online retail by providing more information about web r...
Read More: New tool promotes safety shopping onlinePosted on 06/12/2007
Online reviews affect offline consumer spending
Reviews generated by consumers have a direct effect on customers' offline purchasing habits, according to a new study. Research carried out...
Read More: Online reviews affect offline consumer spendingPosted on 05/12/2007
