2007 News
Page 16 of 16
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Direct marketing firms should target politicians
A poll has demonstrated a potential audience for direct marketing firms to target - political parties. According to a survey by John Crudda...
Read More: Direct marketing firms should target politiciansPosted on 17/01/2007
Telemarketing firm fined for "blatant lies"
The need to carry out proper, lawful telemarketing practices has been demonstrated through as a High Court finds a firm guilty of lying to i...
Read More: Telemarketing firm fined for "blatant lies"Posted on 17/01/2007
2007 "the year of the weird ads"
This year is set to become the year when weird advertisements as marketers discover the word-of-mouth potential that they can offer, an expe...
Read More: 2007 "the year of the weird ads"Posted on 16/01/2007
Anti-spam law bans man
A man has been found guilty under anti-spam laws of encouraging firms to send unwanted mail. Paul McDonald was taken to court by Microsoft ...
Read More: Anti-spam law bans manPosted on 16/01/2007
UK ad market to grow by over a third by 2018
In the absence of any major threats to the industry, spending in the UK advertising market could increase by up to 36 per cent in real terms...
Read More: UK ad market to grow by over a third by 2018Posted on 15/01/2007
Mayor"s "Batphone cold calls" highlights need for good data
The need for reliable and appropriate customer information for telemarketers has been highlighted by New York mayor Michael Bloomberg, who h...
Read More: Mayor"s "Batphone cold calls" highlights need for good dataPosted on 15/01/2007
Biometric shopping to offer more marketing opportunities
The revolutionary potential of biometric shopping could mean even more opportunities for targeted marketing, a firm has said. According to ...
Read More: Biometric shopping to offer more marketing opportunitiesPosted on 12/01/2007
Third of top firms break spam laws
A third of Britain"s biggest firms are breaking anti-spam laws and therefore putting their reputations at risk, a new survey has found. Acc...
Read More: Third of top firms break spam lawsPosted on 12/01/2007
Homeworking telemarketing tips given
Telemarketers who work from home can provide valuable resources to companies, but the skills needed in such an employee need to be highlight...
Read More: Homeworking telemarketing tips givenPosted on 09/01/2007
British firms "failing in online marketing"
British firms are failing to maximise their online marketing potential and entice British users, according to a new Nielsen/NetRatings repo...
Read More: British firms "failing in online marketing"Posted on 09/01/2007
Direct marketing "needs database scrubbing"
Direct marketers have been urged to ensure that they practise database scrubbing otherwise they could be wasting their mailing efforts. Acc...
Read More: Direct marketing "needs database scrubbing"Posted on 08/01/2007
Affiliate marketing tips given
Affiliate marketing systems - schemes that reward websites for driving traffic towards an advertiser - have had their advantages expounded b...
Read More: Affiliate marketing tips givenPosted on 08/01/2007
Irritating ads "memorable"
A top marketing expert has declared that making a television advert irritating is not necessarily a bad thing. As Marketing compiles its an...
Read More: Irritating ads "memorable"Posted on 05/01/2007
Search marketing predictions for 2007
A marketing expert has made his claims for 2007, saying that there will be growing demand for agencies with a mix of natural and paid online...
Read More: Search marketing predictions for 2007Posted on 05/01/2007
New system pays people to read email
A new website has been set up to pay people for reading targeted email in return for supplying valuable consumer information. The US site, ...
Read More: New system pays people to read emailPosted on 04/01/2007
Olympics marketing bidding starts
Firms are starting to jostle with each other to win marketing rights for the London Olympics as the first big name is set to be signed. Llo...
Read More: Olympics marketing bidding startsPosted on 04/01/2007
MySpace profiles a way forward if done well
Marketers should consider setting up a MySpace profile for their firm to drive traffic to their site, but have been warned to do this well, ...
Read More: MySpace profiles a way forward if done wellPosted on 03/01/2007
"Rules change when it comes to mobile marketing" claim
Marketers need to be aware that when it comes to advertising on mobile phones, the rules are different to other media, a new report has clai...
Read More: "Rules change when it comes to mobile marketing" claimPosted on 03/01/2007
Beware of wily characters in viral marketing
Sainsbury"s Christmas drinks voucher fiasco has led the firm to warn viral marketers to be on their guard against "wily characters". A spok...
Read More: Beware of wily characters in viral marketingPosted on 02/01/2007
Royal Mail privatisation "will lead to benefits"
The full privatisation of the Royal Mail will lead to benefits for direct marketing firms due to the emergence of true competition, the comm...
Read More: Royal Mail privatisation "will lead to benefits"Posted on 02/01/2007
