2008 News
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Don't cut direct marketing budgets, urges experts
Despite the ongoing financial downturn, firms looking to cut costs should look at other outgoings before deciding to sacrifice their direct ...
Read More: Don't cut direct marketing budgets, urges expertsPosted on 17/11/2008
Email marketing response rates down
Businesses could be better-advised to use direct mailing services<...
Read More: Email marketing response rates downPosted on 17/11/2008
Social networking sites are direct marketing "risk"
Social networking sites are not the best avenue for direct marketing strategies to take, according to one expert. Mike Hare, research direc...
Read More: Social networking sites are direct marketing "risk"Posted on 14/11/2008
ING appoints new direct marketing agency
ING Direct has appointed a new marketing agency responsible for its £4 million account. The online savings bank selected marketing age...
Read More: ING appoints new direct marketing agencyPosted on 13/11/2008
TfL to review marketing account
Transport for London (TfL) is planning to review its marketing account, it has been revealed. According to Marketing Week, the review will ...
Read More: TfL to review marketing accountPosted on 13/11/2008
Tracker feature introduced for direct mailing services
A new feature is being marketed by one firm which looks set to simplify the implementation of Tracker feature introduced for direct mailing services
Posted on 12/11/2008
Online marketing is greener, argues expert
One of the main reasons why online marketing is better to use than more traditional methods is its green value, according to one expert. Ch...
Read More: Online marketing is greener, argues expertPosted on 12/11/2008
Direct mail response rate obliterates spammers
The approximate two per cent response rate aimed for by companies employing direct mail marketing strategies is gargantuan compared to the l...
Read More: Direct mail response rate obliterates spammersPosted on 11/11/2008
Xmas marketing strategies should be 'closely monitored'
Firms about to undertake a festive marketing campaign have been advised to keep a close eye on its progress. Jack Wallington, programmes ma...
Read More: Xmas marketing strategies should be 'closely monitored'Posted on 11/11/2008
Online marketing helping small businesses
Online marketing strategies can help relatively small firms target businesses in a way that wasn't available before the advent of the intern...
Read More: Online marketing helping small businessesPosted on 11/11/2008
Marketing to 'decreased audience'
Focusing marketing strategies through exclusively online mediums can mean that only a decreased audience can be reached compared to the pote...
Read More: Marketing to 'decreased audience'Posted on 10/11/2008
Email marketing can pay for B2B marketers
Firms looking to foster long-term working relationships with companies they have targeted on Email marketing can pay for B2B marketers
Posted on 07/11/2008
Segmentation of business lists recommended
Dividing business lists into different segments can hel...
Read More: Segmentation of business lists recommendedPosted on 06/11/2008
Email marketing can be 'useful test strategy'
The usefulness of email marketing as a test strategy has been highlighted by one expert. Eric Cosway of QuantumDigital told DMNews that the...
Read More: Email marketing can be 'useful test strategy'Posted on 05/11/2008
Xmas cards could be direct marketing ploy
The sending of Christmas cards to customers could form the basis of an effective direct marketing strategy, a Royal Mail chief has suggested...
Read More: Xmas cards could be direct marketing ployPosted on 04/11/2008
Current affairs impact direct marketing, says expert
Topical issues can impact on customers' perception of direct marketing campaigns, according to one expert. Jamie Riddell, director of innov...
Read More: Current affairs impact direct marketing, says expertPosted on 04/11/2008
Deceased direct mail campaign is "not surprising"
The setting up of a campaign to target the incorrect sending of direct mail to the former homes of the deceased is not surprising, said seni...
Read More: Deceased direct mail campaign is "not surprising"Posted on 03/11/2008
Direct mail promoted globally in new deal
A new deal aims to have an impact on the way firms promote their products worldwide. The Direct Marketing Association's agreement with the ...
Read More: Direct mail promoted globally in new dealPosted on 31/10/2008
Personalisation is key to direct mail strategies
An item of direct mail is rendered useless unless it is opened, which is one reason why direct marketers are constantly devising new ways to...
Read More: Personalisation is key to direct mail strategiesPosted on 31/10/2008
Email marketing is top Christmas strategy
Email marketing is the top direct marketing method being used to make use of consumer lists over the festive period, new research shows. Ac...
Read More: Email marketing is top Christmas strategyPosted on 29/10/2008
Royal Mail PAF system is 'direct marketers' saviour'
A system developed by Royal Mail which prevents mail from being sent to the wrong address is suited to direct marketers, one expert has sugg...
Read More: Royal Mail PAF system is 'direct marketers' saviour'Posted on 24/10/2008
Focus on the Filterer
While a large proportion of direct mail is often targeted at the person it is intended for - such as business managers, departmental heads a...
Read More: Focus on the FiltererPosted on 23/10/2008
"Sell offer, not product", expert tells direct mail copywriters
Copywriters who are employed to provide the wording of direct mail campaigns have been told to concentrate on the benefits available to the ...
Read More: "Sell offer, not product", expert tells direct mail copywritersPosted on 23/10/2008
Direct mail appeals to younger generation
Despite the rise of social networking sites such as MySpace and Facebook, young people are still influenced by more traditional forms of mar...
Read More: Direct mail appeals to younger generationPosted on 22/10/2008
Royal Mail: Direct mail can work with SEO
It is possible for businesses' search engine optimisation (SEO) to benefit from employing direct mail services, according to a new study. T...
Read More: Royal Mail: Direct mail can work with SEOPosted on 21/10/2008
