April 2008 News
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Gift cards 'good marketing strategy'
Gift cards and loyalty voucher schemes can help businesses to attract new customers, one industry organisation has said. Further trade can ...
Read More: Gift cards 'good marketing strategy'Posted on 30/04/2008
Testing 'crucial' to email marketing
Testing email marketing campaigns before their mass release is "key" to their success, businesses have been told. Writing for net...
Read More: Testing 'crucial' to email marketingPosted on 30/04/2008
Search marketing budgets to increase
The amount of money spent by marketers on search marketing campaign is to increase over the coming year. Industry figures suggest that nine...
Read More: Search marketing budgets to increasePosted on 29/04/2008
MMA launches global guidelines
The Mobile Marketing Association (MMA) has announced the publication of its global Mobile Advertising Guidelines. The organisation hopes th...
Read More: MMA launches global guidelinesPosted on 24/04/2008
Search marketing 'needs focus'
Businesses need to market their websites more effectively in order to attract visitors, according to internet marketing expert David Cree. ...
Read More: Search marketing 'needs focus'Posted on 23/04/2008
Online marketing 'boosts travel industry'
Marketing via email is vastly becoming the best way to encourage people to buy holidays online, new research reveals. After surveying 1,000...
Read More: Online marketing 'boosts travel industry'Posted on 23/04/2008
Data management 'key for successful email marketing campaigns'
The effectiveness of email marketing campaigns can be determined by the accuracy of a firm's data, according to a new report. Research by E...
Read More: Data management 'key for successful email marketing campaigns'Posted on 22/04/2008
Search marketing "still buoyant"
Spending on search engine marketing (SEM) will be unaffected by the wider economic slowdown as firms attempt to deliver greater financial re...
Read More: Search marketing "still buoyant"Posted on 22/04/2008
Online marketing sector to reach £4.45bn by 2011
Expenditure on online advertising in 2008 will defy fears over the wider economy by rising 23 per cent to over £3 billion, according to...
Read More: Online marketing sector to reach £4.45bn by 2011Posted on 21/04/2008
Web presence "very important for small firms"
Small business should ensure that they have web presence in order to improve their chances of being successful, according to Startup Co. J...
Read More: Web presence "very important for small firms"Posted on 21/04/2008
AOL advertising platform 'gives best monthly performance'
AOL's online advertising platform continues to outperform its rivals in the US, according to new figures. Research by comScore found that A...
Read More: AOL advertising platform 'gives best monthly performance'Posted on 18/04/2008
Five-point plan to DM success
The success rate of a direct marketing (DM) campaign can be increased significantly by taking some simple steps, according to a new study. ...
Read More: Five-point plan to DM successPosted on 18/04/2008
Lost data 'can damage company reputation'
Keeping information secure is crucial to maintaining consumer confidence as well as avoiding financial losses, according to information tech...
Read More: Lost data 'can damage company reputation'Posted on 17/04/2008
Direct marketing expected to boost pharmaceuticals sales
Direct marketing will help drive $10.6 billion sales in the pharmaceutical industry this year before rising to $15.2 billion in 2012, accord...
Read More: Direct marketing expected to boost pharmaceuticals salesPosted on 17/04/2008
Online advertising set to overtake TV by 2009
Online advertising is increasing at an incredible rate and is expected to overtake TV by 2009, according to new research. This rapid rate o...
Read More: Online advertising set to overtake TV by 2009Posted on 14/04/2008
Search marketers 'can learn from direct mail'
Search marketers can benefit from revisiting the methods of 1930s direct mail wizards, according to Alan Rimm-Kaufman of the Rimm-Kaufman Gr...
Read More: Search marketers 'can learn from direct mail'Posted on 14/04/2008
Search marketers need to embrace 1930s direct mail methods
Search marketers can benefit from revisiting the methods of 1930s direct mail wizards, according to Alan Rimm-Kaufman of the Rimm-Kaufman Gr...
Read More: Search marketers need to embrace 1930s direct mail methodsPosted on 14/04/2008
Online advertising set to overtake TV by 2009
Online advertising is increasing at an incredible rate and is expected to overtake TV by 2009, according to new research. This rapid rate o...
Read More: Online advertising set to overtake TV by 2009Posted on 14/04/2008
Post Office to extend outreach schemes in cities
Post Office Ltd has announced that it will trial further ways of providing sustainable postal services to communities across the UK. The co...
Read More: Post Office to extend outreach schemes in citiesPosted on 11/04/2008
Online video ads "power messaging tool"
Advertising on video websites is a "powerful branding and messaging tool", the Internet Advertising Bureau (IAB) advised marketers...
Read More: Online video ads "power messaging tool"Posted on 11/04/2008
Marketers turn to direct mail amid economic uncertainty
Businesses are increasingly turning to direct mail in a bid to maximise the cost-effectiveness of their marketing strategies during times of...
Read More: Marketers turn to direct mail amid economic uncertaintyPosted on 10/04/2008
Google opens bidding on PPC words
Google has announced that it is to allow open keyword bidding on all pay-per-click terms for its Adwords service. The search engine giant s...
Read More: Google opens bidding on PPC wordsPosted on 10/04/2008
Online ad spend reached £2.8bn in 2007
Online advertising spending topped £2.8 billion in 2007, making online one of the largest ad markets, according to new figures released...
Read More: Online ad spend reached £2.8bn in 2007Posted on 09/04/2008
Marketers becoming more "strategic"
Marketers have become more strategic in the past three years and have helped to drive innovation and new business developments at their orga...
Read More: Marketers becoming more "strategic"Posted on 09/04/2008
Email is B2B marketers' top choice
Email is still an integral part of B2B marketing strategies, a B2B Marketing Magazine survey has found. The survey, which was sponsored by ...
Read More: Email is B2B marketers' top choicePosted on 08/04/2008
