September 2008 News
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Marketers 'overlook' readers in email campaigns
Many marketers tend to overlook the reader when it comes to email campaigns, despite the fact that that this is one of the most important fa...
Read More: Marketers 'overlook' readers in email campaignsPosted on 30/09/2008
Welsh Assembly launches green marketing campaign
The Welsh Assembly government has launched a new integrated marketing campaign aimed at encouraging people to reduce the size of their carbo...
Read More: Welsh Assembly launches green marketing campaignPosted on 30/09/2008
Postwatch set to disband, prompting fears of "turbulent times"
Postwatch, the UK's watchdog for the postal services industry, is to disband, with the majority of its staff made redundant, it has emerged....
Read More: Postwatch set to disband, prompting fears of "turbulent times"Posted on 29/09/2008
Dimensional direct mail grabs attention
Sending out a dimensional mail piece is the best way to grab the attention of a target audience, an industry expert has advised. According ...
Read More: Dimensional direct mail grabs attentionPosted on 29/09/2008
Closed Loop launches green initiative for businesses
Closed Loop Recycling launched a new green scheme last week aimed at helping small businesses become more environmentally-friendly. The of...
Read More: Closed Loop launches green initiative for businessesPosted on 29/09/2008
Direct mail plays a role in "drip marketing"
Direct mail along with email marketing can play a key role in carefully planned "drip" campaigns, an expert has said. According t...
Read More: Direct mail plays a role in "drip marketing"Posted on 26/09/2008
CWU threatens further strikes if cutbacks to Royal Mail continue
The Communications Workers Union (CWU) has called for an end to cutbacks within the postal services if further industrial action is to be av...
Read More: CWU threatens further strikes if cutbacks to Royal Mail continuePosted on 25/09/2008
Lead generation ad spend set to soar in 2009
Spending on online lead generation is set to soar across Europe as advertising budgets from traditional media channels are redeployed, accor...
Read More: Lead generation ad spend set to soar in 2009Posted on 25/09/2008
Royal Mail PAF license due for overhaul
Royal Mail is set to overhaul its license scheme for the Postal Address File (PAF) in a bid to make it more simple and accessible. It is h...
Read More: Royal Mail PAF license due for overhaulPosted on 24/09/2008
Europe heading towards 2010 recycling target
Europe is heading towards its target of reaching a paper and board recycling rate of 66 per cent by 2010, new figures show. According to th...
Read More: Europe heading towards 2010 recycling targetPosted on 24/09/2008
Multi-platform marketing is most effective
An effective marketing campaign should clearly represent a firm's business objectives and combine online with other communications, an exper...
Read More: Multi-platform marketing is most effectivePosted on 23/09/2008
Royal Mail direct marketing campaign criticised
Royal Mail has come under fire for a direct mail campaign it used to promote its direct mail services. The firm's Direct Mail Seed Box was ...
Read More: Royal Mail direct marketing campaign criticisedPosted on 23/09/2008
Evolution of the web could revolutionise marketing
The development of the internet and growth of intelligent decision engines could revolutionise the scope of marketing, an expert has said. ...
Read More: Evolution of the web could revolutionise marketingPosted on 22/09/2008
E-consultancy launches training course for marketers
Marketing firm E-consultancy has launched a new course aimed at helping marketers to manage digital promotions campaigns. The one-day Proj...
Read More: E-consultancy launches training course for marketersPosted on 22/09/2008
DMC launched to police marketing industry
The Direct Marketing Commission (DMC) has been launched to act as an independent self-regulatory body for the UK direct marketing industry. ...
Read More: DMC launched to police marketing industryPosted on 22/09/2008
Direct mail should be 'professional and well-targeted'
Direct marketing should always be used as part of a professional campaign that is targeted towards the right people, an industry expert has ...
Read More: Direct mail should be 'professional and well-targeted'Posted on 18/09/2008
B2B ad spending tops £3bn in 2007
The top 100 B2B advertisers spent a collective £3 billion on advertising last year, down 1.9 per cent since 2006, according to analysis...
Read More: B2B ad spending tops £3bn in 2007Posted on 18/09/2008
B2B marketers urged to integrate search with other platforms
B2B marketers must always ensure that they integrate their search campaigns with other useful strategies, an expert has advised. According ...
Read More: B2B marketers urged to integrate search with other platformsPosted on 17/09/2008
B2B companies seek global expansion
B2B firms are increasingly looking to expand their businesses on a global scale, according to industry experts. Convening at the American B...
Read More: B2B companies seek global expansionPosted on 17/09/2008
Offline budgets used for online platforms
Offline marketing budgets are driving spending on online platforms, a new survey by the European Interactive Advertising Association (EIAA) ...
Read More: Offline budgets used for online platformsPosted on 16/09/2008
B2B marketers "reluctant" to use social networks
Few B2B marketers are incorporating social networking sites into their strategies and marketing campaigns, a new report shows. According to...
Read More: B2B marketers "reluctant" to use social networksPosted on 16/09/2008
Analysing feedback is essential to retain valuable clients
It is essential for marketers to measure and analyse feedback from targets if they are to have any hope of retaining their most valuable cli...
Read More: Analysing feedback is essential to retain valuable clientsPosted on 15/09/2008
CWU postal march scheduled for September
A rally by the Communication Workers Union (CWU) is set to take place in Manchester this month, amid concerns about the troubled UK postal s...
Read More: CWU postal march scheduled for SeptemberPosted on 15/09/2008
UK businesses fail to profit from digital platforms
Businesses in the UK are failing to use digital media platforms to their advantage, a new report reveal. Digital media accounts for almost ...
Read More: UK businesses fail to profit from digital platformsPosted on 12/09/2008
Exclusivity is 'critical' to online marketing success
Making clients feel that they are receiving exclusive content can significantly improve the success of online marketing campaigns, an expert...
Read More: Exclusivity is 'critical' to online marketing successPosted on 12/09/2008
