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Profiled Data

Available through Powerbase is a powerful suite of segmentation tools for customer and market analyis, profiling and prospect targeting known as the CAMEO classifications.

Key applications of the CAMEO classifications include:

Enhancing and segmenting customer databases
Understanding your customers and responders through profiling
Locating and targeting more prospects by finding ‘look-a-likes’
Performing catchment area and site location analysis
Understanding market potential
Screening of DM lists
Advanced statistical analysis and modelling

Classifications are available at postcode level and can be used in isolation or overlaid on top of one another to fine-tune a selection.

Used together they provide a six-dimensional view of your customers enabling you to understand their income levels, shareholder activity, credit risk, property value and economic inactivity as well as appreciating their geodemographic make-up.

The CAMEO suite includes:

CAMEO UK: An established geodemographic classification system for assessing the socio-economic and demographic characteristics of UK neighbourhoods.
CAMEO Income: A classification for evaluating household incomes at postcode level.
CAMEO Financial: A postcode classification for assessing credit risk through county court judgements.
CAMEO Investor: A unique postcode classification for understanding shareholder activity and financial sophistication.
CAMEO Property: A postcode classification for understanding wealth through house prices and council tax bands.
CAMEO Unemployment: A post sector classification for assessing levels of unemployment and economic hardship.